Adelie Foods On The Road 2018:


Universities and schools are an important market for us here at Adelie Foods and throughout July there were three big education exhibitions: LACA, TUCO and NUS. Of course, the Adelie team could be found at all three events, soaking up knowledge and meeting new contacts to ensure we’re up-to-date with all the latest trends and happenings in the sector. Read below for a few of our findings from across the exhibitions:

NUS (5 July)

The NUS (National Union of Students) trade show is always a key date in the calendar and an opportunity to find out more about the evolving world of the 7 million higher education students in the UK, who represent a purchasing power worth in excess of £200m a year. Unsurprisingly, one of the hot topics this year was plastic within student unions with disposable packaging and sustainable products high on the agenda for food companies catering for this market. We were also excited to showcase our new vegan sandwiches as part of the URBAN eat Roots range, to cater for the growing demand for free from diets amongst students.

LACA (11-13 July)

Next up was LACA’s (Lead Association for Catering in Education) annual exhibition where the issues discussed varied from the cost of the living wage to meeting special dietary requirements within schools. Again, the rise of vegan products and healthier options was prevalent amongst the exhibitors with many reduced sugar or vegetarian options on offer as schools look to improve the quality and nutritional value of their range. School children now have more choice than ever before at lunchtime, but as raised at LACA, there are considerations such as the rise of fast food outlets near schools, so it was fascinating for Adelie to be able to get the latest views from the education sector.

TUCO (29-31 July)

This year’s TUCO (The University Caterers Organisation) had a packed programme of events, including a talk with the founders of ‘The Cereal Killer Café’, a session on the secrets of positive psychology and the fascinating story of Wilfred Emmanuel-Jones and his ‘Black Farmer’ company. Last year we refreshed our URBAN eat branding to provide more sales opportunities for caterers and TUCO highlighted the need to keep evolving both the taste and marketing messages of food products. We’re unveiling a new range of products as part of our URBAN eat range later this month that we believe will tap into consumer’s desires for exciting new flavours and healthy snacking options.

Isla Owen, Head of Brand, Adelie.