Sun, Sea, and Sandwiches:
URBAN eat unveils Summer Special

Coronation Chicken summer special sandwichURBAN eat, the UK’s leading sandwich brand from Adelie Foods, is putting the fun back into lunchtimes this summer with the launch of a limited edition special – the Coronation Chicken Sandwich.

The iconic flavour, which was first invented for the Coronation banquet of Elizabeth II in 1953, is now a firm family favourite and a dynamic addition to the brands’ quality, best-selling range of sandwiches, wraps and salad pots.

Lunch occasions represent a massive opportunity for outlets stocking chilled food to go and with more on offer than ever, it’s important to create an appealing food offering that stands out from the crowd. The bright seaside beach hut packaging of new Coronation Chicken Sandwich will bring colour and a point of difference to chillers, helping retailers and operators to make the most of lunchtime sales.

As well as innovative product launches, URBAN eat, worth £120m in retail sales value, is investing £400,000 into strategic marketing activity in 2017 with a focus on becoming the go-to brand for quality food to go.

The URBAN eat Summer Special Coronation Chicken Sandwich is available to all accounts nationwide, until the 20th August.