Royally strong sales ahead with the return of URBAN eat Coronation Chicken

 

The limited edition URBAN eat Coronation Chicken Sandwich is back by popular demand. Available to all outlets now until the 19th August 2018, the return comes just in time for the much-anticipated summer of royal celebrations.

 

The iconic flavour, which was first invented for the Coronation banquet of Elizabeth II in 1953, is now a firm family favourite and a dynamic addition to the brands’ quality, best-selling range of sandwiches, wraps and salad pots.

 

Isla Owen, Senior Marketing Manager at Adelie Foods, says: “Coronation Chicken is a firm British favourite that is perfect for all lunchtime, snack and picnic occasions. Following a successful launch last year, we expect it to be a hit again as the nation celebrates a summer of national events. The bright seaside beach hut packaging also brings colour and a point of difference to chillers, helping retailers and operators to make the most of sales opportunities.

 

“When it comes to sandwiches, we know that shoppers are willing to pay more for a product that delivers on taste and quality, from a brand they know they can trust. In addition to the limited edition launch, our URBAN eat range contains delicious sandwiches and wraps in a variety of classic and modern world-inspired flavours.”