Buying Halal Food To Go

Marketing Assistant, Sabina Begum, speaks about her experience finding halal on-the-go product

Originally from Uxbridge, with Bengali family roots, I will be graduating at the end of the year with a Masters in Consumption, Marketing and culture. With the help of this degree, I was lucky enough to be taken on as an intern at Adelie Foods, working across URBAN eat and Daily Bread. So far my time at Adelie has been a real eye opener and I now know a lot more about the many different areas of marketing and have generated a love for blogging, social media and copywriting in particular.

During my internship at Adelie I have especially loved working with a product that consumers come into contact with on an everyday basis. However, coming from a Muslim background I have found that generally it can be challenging to find any sort of halal sandwich, wrap or other food to go product in my local supermarkets. Although some of the smaller convenience stores are stocked up, and at a cheap price too, the quality of the products isn’t always very appealing.

It has been encouraging to see overall availability of halal foods in and around London increase of late, perhaps as a direct response to consumer demand. With such a diverse, bustling population here in the UK it’s important that we are inclusive and I think some retailers are missing a trick by at least not having a small range on offer in-store.

I was lucky enough that at my previous workplace URBAN eat products were on offer, and joining the team has allowed me to try even more products that really satisfy the taste buds! A broad, delicious selection of wraps, sandwiches and salads ensure I never go without at lunchtime! It may seem biased as I now work here, but I honestly can’t say that I’m not aware of any other brand that offers this same level of variety in halal food to go products. If you’d like to find out more about the range, check it out here