Adelie Foods Launches Premium,
Hand-Crafted Deli Range, Daily Bread

Adelie Foods’ dedication to developing quality, trend-led products continues this month with the launch of its new range, Daily Bread. Delicious flatbreads, bagels and an industry-first Simit made with the finest ingredients are just some of the 17-strong product line-up, all based on insightful consumer research and best-selling delicatessen products.

Daily Bread has been developed to offer retailers and hospitality operators hand-crafted, artisan-style products that will enable them to further tap in to the booming £7.2billion Chilled Food to Go market[1]. With a plethora of lunchtime options available to today’s consumer, it is more important than ever to stock a quality range that can compete against the leading high street operators.

The entire Daily Bread range is available from the 13th March 2017.

Daily Bread premium sandwich rangeThe Daily Bread range

Leading the range is four on-trend products: Chicken & Avocado Flatbread, Mozzarella & Tomato Focaccia, Pastrami & Emmental Ciabatta and the industry-first Ham & Mozzarella Simit. In addition, a selection of bagels, bloomers, rolls and flatbreads ensure all tastes are catered for, including an Egg Mayo & Roasted Tomato Gluten Free Roll for the 13% of the UK population that follow a gluten free diet[2].

Product details are communicated via a deli-style tag, with natural colours reminiscent of the handmade values of the brand. The Daily Bread brand name is not displayed on the product, allowing retailers and operators to focus on the product without brand distraction.

As the Food to Go market continues to evolve at pace, consumers rightly expect and demand the highest quality, taste and flavour selection from products that they buy to enjoy on-the-go or at their desks. We’re launching Daily Bread to satisfy those exact needs with our fresh, delicatessen-style products. Our chefs have developed the recipes using only the finest breads and authentic carriers, the best British proteins and the freshest produce. Every product is filled to the brim, ensuring a satisfying eat and, importantly, returning profit for our customers. This also means the majority of the range is Food 4 Life compliant, which is a real boost for contract caterers.

In addition to the fantastic tasting products, the simple deli-style packaging is sure to be a hit in-store. In fact, we tested the design on over 2,000 consumers and two thirds rated it as the preferred choice, calling out its ‘Premium’ and ‘Handmade’ look and feel. For further stand-out on-shelf, we’re supporting the launch with an extensive range of bespoke point of sale materials, available to all channels now.

To find out more about our Daily Bread range, contact us now.

[1] Kantar October 2016
[2] Mintel, 2016